The Perfect Pride

Here at Unsweetened New York we believe


As a mom, I wanted to lay the foundation for my kids to grow up knowing that no matter who they are, who they love, that Mom and Dad are on team YOU! Be Happy, Be Kind,  Work Hard & Be Your Best Self.

10% of proceeds of our Pride Collection will be donated to The Trevor Project

The Trevor Project is the premier organization providing crisis intervention and suicide prevention services to LGBTQ teens and young adults.



Confident, Creative and Chic, High Schooler Zac Mathias is already blazing his own serious style trail. As the founder of “The Classic Chic” he is always on the hunt for the absolute must haves. With his background in retail buying and merchandising, and experience working with design clients, Zac shares what he has learned while inspiring people to live life UNAPOLOGETICALLY THEMSELVES !

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