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A visionary brand builder and creative force, Nora Neiterman has spent over 25 years transforming bold ideas into thriving businesses, sought-after products, and cultural movements. With a deep understanding of design, branding, and consumer psychology, she creates experiences that resonate, connect, and sell.
She launched Unsweetened New York with just ten designs and built it into a recognized brand with eight years of successful seasonal collections, sold in specialty retailers across the country. From concept to execution, she handled every aspect—design, production, marketing, and retail partnerships—ensuring that every piece carried the brand’s signature edge, authenticity, and craftsmanship.
At the heart of her work is a deep connection to the female consumer—understanding what she wants, how she shops, and what makes her say “I need that.” Through storytelling, design, and cultural awareness, she has created products that women don’t just wear, but identify with. Whether through bold graphics, elevated fits, or game-day collections with attitude, her work has built loyal brand communities that extend far beyond fashion.
Through strategic collaborations with major sports teams, luxury brands, and retailers, Unsweetened New York evolved beyond apparel, creating a culture, not just a product.
Now, her focus is on sports, hospitality, and lifestyle branding, bringing expertise in storytelling, product design, and brand strategy to stadiums, hotels, and premium retail spaces. Whether developing high-impact collections or consulting on brand innovation, she continues to push creative boundaries, delivering work that captivates and inspires.
For those seeking fresh perspectives, fearless creativity, and branding that moves people—this is where it happens.
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