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About


UNSWEETENED NEW YORK, founded by Mother, Wife, and Designer Nora Neiterman. Built and inspired by a day in the life of women everywhere just trying to keep their shit together.
DESIGNED in New York, MADE in Los Angeles, this boutique apparel brand embodies the perfect combination of fit, style, comfort, edgy vintage details, color and rebellious reality chic. The collection of witty yet edgy statement pieces is the equivalent of having cocktails with your girls. Each style takes you from day to night effortlessly.
UNSWEETENED NEW YORK is a sexy, stylish platform that empowers women to have a voice and connect to other women. The designs give women permission and freedom to unapologetically celebrate the complexity of life as a mother, friend, daughter, sister, career woman, and wife.